Digital Growth & E-Commerce Executive

Job Title: Digital Growth & E-commerce Executive

Education: Minimum Bachelor’s Degree/ Honours
Experience: at least 3 Years
Experiences in service or advertising agencies will be given preferences.
Salary: Negotiable
Availability: Immediate Joining
Job Type: Onsite

Skills

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Job Details

Job Summary:

We are seeking a results-driven, highly versatile Technical Digital Marketer & E-Commerce Operations Specialist to lead our paid growth, organic search visibility, and technical site management for E-commerce.

In this dual-capability role, you will bridge the gap between performance marketing and e-commerce web technology. You will be responsible for planning, executing, and scaling high-ROI ad campaigns across Meta, Google, YouTube, and TikTok, while managing search engine optimization (SEO) to drive continuous organic revenue. Additionally, you will utilize your technical background in PHP, JavaScript, and web fundamentals to manage website product catalogs, execute custom code tweaks, optimize site UX/UI, and maintain precise conversion tracking systems (GA4, GTM, CAPI).

Responsibilities

Key Responsibilities:

Meta, Google & TikTok Ads: Launch and scale conversion campaigns across Meta (Catalog/Retargeting), Google (Search, PMax, Shopping, YouTube), and TikTok.
ROAS Optimization: Test ad creatives, copy, landing pages, and target audiences to lower CAC and maximize return on ad spend.
Product Management: Upload, update, and manage product listings, pricing, variants, and stock.
Technical Edits (PHP/JS): Perform front-end/back-end site tweaks, layout updates, and bug fixes using PHP, JavaScript, HTML, and CSS.
Conversion Tracking: Set up and maintain GTM, GA4, Meta CAPI, and server-side tracking to ensure accurate data attribution.
On-Page & Technical SEO: Optimize product titles, meta tags, site speed, mobile responsiveness, and Schema markup.
Keyword Strategy & Local SEO: Conduct keyword research, build domain authority through backlinks, and manage Google Business Profile listings.
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